Maliha Aqeel, Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content,
Pablo Picasso famously said: “Good artists borrow; great artists steal.” Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone
As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business. Profiles on the platform put a real face on our professional
In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were
The post Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI appeared first on Online Marketing
Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have
Whether you’re a seasoned freelance writer or a beginner with no experience, freelance writing jobs are plentiful — if… You know where to look; You know how to
Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives
One of the central tenets of best-answer content is comprehensiveness. Your content needs to fully and artfully answer your buyers’ most burning questions. And as John Joyce and
